Goal orientation refers to the reasons why individuals engage in learning as well as their overall approach to learning. Typically, learners will exhibit either a mastery orientation or a performance orientation. Mastery learners tend to enjoy learning just for the sake of learning and are interested in developing their knowledge.
Learners with a performance orientation will typically engage in learning because they want to attain good grades, outperform others, or avoid looking incompetent. These learners tend to focus primarily on the outcome because they want to be viewed by others as capable.
Although both types of goals can motivate people, research shows that mastery goals are more helpful and useful.